RAYWELL ❤️ AREA MANAGER

ROBERTO LUCCHINI
RAYWELL

Roberto Lucchini' General Manager of Operations of Iemme with his strong interest in this work that has allowed him to familiarize himself with the entire supply chain from raw mat...

Roberto Lucchini' General Manager of Operations of Iemme with his strong interest in this work that has allowed him to familiarize himself with the entire supply chain from raw materials to production from the birth of the product to the management of the sales network with all the financial aspect ...

MODE
RAYWELL

MILK SMOOTH EFFECT - anti-frizz Suitable for frizzy hair (eliminates frizz) and for straight hairstyles. It can be used both for blow drying and dry hair. It makes the hair shiny. ...

MILK SMOOTH EFFECT - anti-frizz Suitable for frizzy hair (eliminates frizz) and for straight hairstyles. It can be used both for blow drying and dry hair. It makes the hair shiny. FLUID CURLY EFFECT - semi-permanentIt creates a momentary wavy effect even on straight hair' natural curly or permed'...

DECOLOR MAGIC VELOX
RAYWELL

Protein low ammonia content nonvolatile Whitener with fruity coconut scent. Wheat proteins protect the hair and prevent the drying out. In the case of direct application there are ...

Protein low ammonia content nonvolatile Whitener with fruity coconut scent. Wheat proteins protect the hair and prevent the drying out. In the case of direct application there are no burning of the skin due to low ammonia content. Heavy non-volatile dust prevents irritation to the nostrils of the op...

SOFT DEKÒ AMMONIA FREE
RAYWELL

Ammonia-free bleaching powder to pink. Non-volatile to progressive action. The gentle lightening takes place without damaging either the skin or the hair thanks to wheat proteins c...

Ammonia-free bleaching powder to pink. Non-volatile to progressive action. The gentle lightening takes place without damaging either the skin or the hair thanks to wheat proteins contained in it and the complete absence of ammonia. The lightening power is of 6 tones. Suitable for all modern techniqu...

SPEEDY COLOR
RAYWELL

Its innovative formula makes the cuticles they open more quickly resulting in more rapid penetration of dyes is both permanent and tone on tone. The shutter speeds are reduced to a...

Its innovative formula makes the cuticles they open more quickly resulting in more rapid penetration of dyes is both permanent and tone on tone. The shutter speeds are reduced to approximately 8-10 minutes by using dry heat source. The vitamins contained help keep soft my hair is thus a conditioning...

PLUS DEKAP
RAYWELL

With a controlled formula' is a product capable of unloading an old color or correcting a new color' so as to avoid an overlap of storage of the dyes. It is thus possible to change...

With a controlled formula' is a product capable of unloading an old color or correcting a new color' so as to avoid an overlap of storage of the dyes. It is thus possible to change the tone and reflection of the color with extreme ease without discolouration or altering the hair fiber. The product d...

MODE
RAYWELL

MOUSSETTE - antistatic - strongStrong fixing power suitable for brush and hair dryer or curler hairstyles. It nourishes the hair thanks to wheat proteins and avoids an antistatic e...

MOUSSETTE - antistatic - strongStrong fixing power suitable for brush and hair dryer or curler hairstyles. It nourishes the hair thanks to wheat proteins and avoids an antistatic effect.MOUSSE GEL - repairs dry and treated hairGel foam suitable for treated hair with dry and frizzy streaks as it repa...

AFTER COLOR ARGAN E KERATINA
RAYWELL

Argan oil is used in cosmetics and hair products thanks to its moisturizing and highly elasticizing antioxidant 'emollient' properties. This oil is extracted from the fruits of Arg...

Argan oil is used in cosmetics and hair products thanks to its moisturizing and highly elasticizing antioxidant 'emollient' properties. This oil is extracted from the fruits of Argania Spinosa which grows exclusively in Morocco. It is mainly used on brittle 'dry' hair that is brittle and lacking shi...

Avant. X HAIRCOLORS
RAYWELL

Raywell NATURAL AVANT. X is an innovative line of hair color cream ' ammonia ' without p-phenelendiammine and nickel-free ' that is leaving them in a non-aggressive colour the hair...

Raywell NATURAL AVANT. X is an innovative line of hair color cream ' ammonia ' without p-phenelendiammine and nickel-free ' that is leaving them in a non-aggressive colour the hair shiny and soft. The content of beeswax and provide extract protects skin and hair while fruity fragrances leave a good ...

BIO
RAYWELL

Is a high performance trichological line formulated with green cosmetics without Sodium Laureth Sulfate and paraben-free, thereby making the products that comprise it perfectly com...

Is a high performance trichological line formulated with green cosmetics without Sodium Laureth Sulfate and paraben-free, thereby making the products that comprise it perfectly compatible with skin and hair. The new formulations contain natural Japanese Camellia (Tsubaki), which leaves the hair shin...

BIO-HYDRATING THE SKIN AND DRY HAIR
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HIDRA SHAMPOO-YlangShampoo moisturizing dry skin and frizzy hair, formulated with cosmetic green, contains essential oil of Ylang Ylang, camellia oil and conditioning agents. Moist...

HIDRA SHAMPOO-YlangShampoo moisturizing dry skin and frizzy hair, formulated with cosmetic green, contains essential oil of Ylang Ylang, camellia oil and conditioning agents. Moisturizes the skin and hair, eliminates frizz and has a polishing effect. packaging: bottles of 250 and 1000 ml. HIDRA ...

BIO-EXFOLIATING TREATMENT
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OLEU Olive SHAMPOODandruff treatment shampoo formulated with olive green cosmetics, contains Camellia oil and organic sulfur. Prevents the formation of dandruff and eliminates skin...

OLEU Olive SHAMPOODandruff treatment shampoo formulated with olive green cosmetics, contains Camellia oil and organic sulfur. Prevents the formation of dandruff and eliminates skin itches. packaging: bottles of 250 and 1000 ml. DRUFF LOTION-RosmarinAntidandruff lotion which helps in eliminating ...

BIO-NORMALIZING BALANCING TREATMENT
RAYWELL

NORM LOTIONBalancing oily scalp-Melissa-no ParabensLotion sebum regulator that regulates the function of the sebaceous glands and Sebaceous earners, avoiding the excessive and abno...

NORM LOTIONBalancing oily scalp-Melissa-no ParabensLotion sebum regulator that regulates the function of the sebaceous glands and Sebaceous earners, avoiding the excessive and abnormal operation. packaging: 100 ml spray bottle. ROSYL SHAMPOO Balancing oily scalp and dry hair Rosmarin-no Paraben...

BIO-FINE AND BRITTLE HAIR VOLUMIZING TREATMENT
RAYWELL

KERA SHAMPOO-YlangFine and brittle hair volumizing treatment formulated with green cosmetics. Contains Keratin lanoleica to moisturize, Japanese Camellia oil to Polish and bulking ...

KERA SHAMPOO-YlangFine and brittle hair volumizing treatment formulated with green cosmetics. Contains Keratin lanoleica to moisturize, Japanese Camellia oil to Polish and bulking agents. Gives body and shine to hair. packaging: bottles of 250 and 1000 ml. BLOW MILK YlangParaben-free and with hy...

BIO FREQUENT WASHING
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POMA SHAMPOO Green AppleSuitable for all hair types and for daily use cosmetics formulated with green. Contains Green Apple (anti-aging and softening) and natural oil of Japanese C...

POMA SHAMPOO Green AppleSuitable for all hair types and for daily use cosmetics formulated with green. Contains Green Apple (anti-aging and softening) and natural oil of Japanese Camellia (Polish). Anti-age action and Polish. packaging: bottles of 250 and 1000 ml....

BIO - FYTO OIL e RUBS
RAYWELL

• Japanese Camellia OIL-natural oil FYTO trichological skin creamBasic cream skin treatment with adjuvant trivalent: essential oils phyto cream. Suitable for all hair treatments ...

• Japanese Camellia OIL-natural oil FYTO trichological skin creamBasic cream skin treatment with adjuvant trivalent: essential oils phyto cream. Suitable for all hair treatments such as hair loss, sebum balancing and anti-forforali. • RUBS-vegetable micro scrub creamThanks to the contents of ...

BIO - 2 PHASES e AMLA OIL
RAYWELL

• 2 PHASES Japanese Camellia oil natural Detangling protectorBi-phase restructuring spray detangler hydrates and protects the hair from the heat of the dryer, bringing nourishmen...

• 2 PHASES Japanese Camellia oil natural Detangling protectorBi-phase restructuring spray detangler hydrates and protects the hair from the heat of the dryer, bringing nourishment to the hair fiber. packaging: bottle 150 ml vaporizer. • AMLA OIL Amla oil polishing CrystalSilicone fluid Polis...

BIO-STRAIGHTENING TREATMENT
RAYWELL

• BOMA SHAMPOO-BambooContains active ingredients such as oils and extracts of Bamboo, Argan oil, rice and Aloe that restructures the hair fiber and reconstruct the internal molec...

• BOMA SHAMPOO-BambooContains active ingredients such as oils and extracts of Bamboo, Argan oil, rice and Aloe that restructures the hair fiber and reconstruct the internal molecular chain of the hair. packaging: bottles of 250 and 1000 ml. • BOMA CONDITIONER-BambooIt contains extracts and v...

BIO PLEX
RAYWELL

COMPLEX 1 RESTRUCTURING NO parabensIt is an additive for chemical treatments such as bleaching, permanent colouring and straightening of the hair, with an effect of protecting and ...

COMPLEX 1 RESTRUCTURING NO parabensIt is an additive for chemical treatments such as bleaching, permanent colouring and straightening of the hair, with an effect of protecting and reconstructing the hair fibre based on Tri-glycerin, pure Keratin and Sebacic Acid, which develops its properties during...

BARBER MODE
RAYWELL

The line BARBER FASHIONS meets all the needs of modern man, always attentive to his beard and hair hygiene. BALM AFTER SHAVECreamy fluid after shave, moisturizes and refreshes, ...

The line BARBER FASHIONS meets all the needs of modern man, always attentive to his beard and hair hygiene. BALM AFTER SHAVECreamy fluid after shave, moisturizes and refreshes, leaving the skin soft, low in alcohol. packaging: 100 ml tube. ORGANIC SHAMPOOS ALL DAYSShampoo for frequent use sui...

COLOR PLEX
RAYWELL

The new Raywell COLORPLEX coloring concept is based on the fusion of latest generation technologies and active ingredients of plant origin' result of research by INTERCOSMETICS lab...

The new Raywell COLORPLEX coloring concept is based on the fusion of latest generation technologies and active ingredients of plant origin' result of research by INTERCOSMETICS laboratories: Vegetable Keratin' Quinoa Extracts (Keen) and the CUTICLEX protection system make the lineSafe color for its ...

PASTEL COLOR
RAYWELL

PASTEL COLOR are specific blends that give the hair soft pastel shades: soft deep fashionable, elegant and not excessive, that vanish over time, to play and change color whenever y...

PASTEL COLOR are specific blends that give the hair soft pastel shades: soft deep fashionable, elegant and not excessive, that vanish over time, to play and change color whenever you wish. shades: Blue, green, yellow, Orange, red, purple. directions for use: the Oxygen oxidizer in 10 vols (3%) is ...

DECO VIOLET SWEET SUGAR
RAYWELL

Is a mild ammonia bleaching low with heavy dust enriched nonvolatile polysaccharides and fruit sugars. The power of lightening is high, without drying up the hair. To obtain higher...

Is a mild ammonia bleaching low with heavy dust enriched nonvolatile polysaccharides and fruit sugars. The power of lightening is high, without drying up the hair. To obtain higher lightening increase the shutter speed. Ideal when used with foil or headphones. It does not swell. directions for use:...

SHOULD LOPER
RAYWELL

Scented with exotic fruit softening and protective oils stabilized pH, thus making the high quality product and the product phyto carrier that help in penetrating so as to improve ...

Scented with exotic fruit softening and protective oils stabilized pH, thus making the high quality product and the product phyto carrier that help in penetrating so as to improve the coverage of white hair and make it last as long as the dye.Available in 10-20-30-40 volumes plus Activator. packagi...

FIX & PLEX PERM
RAYWELL

FIX PERM - exotic fragranceUniversal fixing liquid for perm with exotic fruit essence. Suitable for fixing the undulation created by the perm. Packaging: 1000 ml bottle. PLEX P...

FIX PERM - exotic fragranceUniversal fixing liquid for perm with exotic fruit essence. Suitable for fixing the undulation created by the perm. Packaging: 1000 ml bottle. PLEX PERMIt is an innovative curling liquid enriched with Vegetable Keratin and Cuticlex' that can be used on any type of hair...

HAIR GOLD
RAYWELL

The Hair Gold line is a line of professional products designed for those who want to take care of their brittle, damaged or thin hair. It is a filler treatment that gives volume an...

The Hair Gold line is a line of professional products designed for those who want to take care of their brittle, damaged or thin hair. It is a filler treatment that gives volume and body to the hair, immediately giving it a healthier and more well-groomed appearance. It manages to penetrate deep int...

DEVELOPER ANTIYELLOW
RAYWELL

Exotic fruit scented pH stabilized oxidizing cream, contains emollient and protective oils so as to make the high quality product and the product phyto carrier that help in penetra...

Exotic fruit scented pH stabilized oxidizing cream, contains emollient and protective oils so as to make the high quality product and the product phyto carrier that help in penetrating so as to improve the coverage of white hair and make last longer the dye.Available in 10-20-30-40 volumes. packa...

LISSE ' PLEX
RAYWELL

Line of products for hairdressing and home maintenance that can give your hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in ...

Line of products for hairdressing and home maintenance that can give your hair a smooth and silky for up to 3 months. Thanks to its formulation based on prickly India oil rich in vitamins E and F, plays an important protective action, anti-age and softening, preserving intact the structureof the ha...

RESTORATIVE SHAMPOO FOR SENSITIVE SKIN LOMT OIL
RAYWELL

Based on Extracts of flax, Olive, Aloe, Mallow and Linden, this shampoo strengthens and gives volume to fine hair and brittle, moisturizes, nourishes and protects the skin and the ...

Based on Extracts of flax, Olive, Aloe, Mallow and Linden, this shampoo strengthens and gives volume to fine hair and brittle, moisturizes, nourishes and protects the skin and the hair, leaving it soft and shiny, and performs a function calming and skin protection. packaging: bottle of 250 ml....

TEN IN ONE
RAYWELL

This performs a complete treatment: gloss and eliminates Frizz, repairs hair treated and dried, gives a smooth, protects the hair from the heat of hairdryer and Straighteners, faci...

This performs a complete treatment: gloss and eliminates Frizz, repairs hair treated and dried, gives a smooth, protects the hair from the heat of hairdryer and Straighteners, facilitates combing, Detangling action, repairs split tips, volumizing action, protects the color and gives a pleasant fragr...

SPEEDY HAIR
RAYWELL

SPEEDY HAIR is an immediate reconstructive hair fiber. Its formula contains prickly pear oil India, with antioxidant and moisturizing, and deep conditioners able to keep hair soft ...

SPEEDY HAIR is an immediate reconstructive hair fiber. Its formula contains prickly pear oil India, with antioxidant and moisturizing, and deep conditioners able to keep hair soft and shiny while eliminating Frizz. method of use: apply approximately 15 ml of product on dirty hair; massage and comb...

HYALURONIC ACID PLEX PROTECTION
RAYWELL

RAYWELL SHINE FILLER is a line based on natural progressive release Hyaluronic Acid and Cuticlex, a molecule based on vegetable keratin and a high protection system' formulated to ...

RAYWELL SHINE FILLER is a line based on natural progressive release Hyaluronic Acid and Cuticlex, a molecule based on vegetable keratin and a high protection system' formulated to regenerate the hair fiber' strengthen it and protect it from all external agents, including the heat of hairdryers and s...

DIRECT PIGMENT COLOR GEL
RAYWELL

RAYWELL DIRECT PIGMENT COLOR GEL is a line of pigments coloring in cream with conditioning effect thanks to the formulation that based on keratin and argan oil. HOW TO USE:1) ON...

RAYWELL DIRECT PIGMENT COLOR GEL is a line of pigments coloring in cream with conditioning effect thanks to the formulation that based on keratin and argan oil. HOW TO USE:1) ON BLEACHED HAIR FOR BRIGHT EFFECTSWash the hair' remove excess water and evenly distribute the product over damp hair.Lay...

NO YELLOW treatment
RAYWELL

Anti-yellow shampooPolishing yellow shampoo is also suitable for white hair. It revives the color and makes the hair shiny and fluffy. How to use :Use 10 ml of product for each wa...

Anti-yellow shampooPolishing yellow shampoo is also suitable for white hair. It revives the color and makes the hair shiny and fluffy. How to use :Use 10 ml of product for each wash' in combination Raywell no YELLOW MASKWithout SLS' PARABENI' DYES and PERFUME. pack: bottles of 250 and 1000 ml. ...

BIO WAVE
RAYWELL

SHAMPOO WAVE - shea butterPerfect and defined curls. Ideal to revive the hedgehog, making it shiny and eliminate frizz. Contains: Miristyl CP elasticizing polymer' elasticizing and...

SHAMPOO WAVE - shea butterPerfect and defined curls. Ideal to revive the hedgehog, making it shiny and eliminate frizz. Contains: Miristyl CP elasticizing polymer' elasticizing and moisturizing shea butter. packaging: bottles of 250 and 1000 ml MASK WAVE - shea butterPerfect and defined curls. I...

BLEACH PLEX HIGH PROTECTION
RAYWELL

Bleaching cream formulated with PLEX technology to quickly and effectively guarantee the highest levels of lightening in total respect of the hair structure.Enriched with Argan oil...

Bleaching cream formulated with PLEX technology to quickly and effectively guarantee the highest levels of lightening in total respect of the hair structure.Enriched with Argan oil and Açai oil that give nourishment and shine and natural waxes that protect the scalp and hair during application. It ...

TANNIC LISSE PLEX
RAYWELL

The Tannin and Keratin smoothing treatment kitLISSE PLEX gives the hair a smooth and silky effect forover 3 months. The principles on which the line is based are 3:• hair protec...

The Tannin and Keratin smoothing treatment kitLISSE PLEX gives the hair a smooth and silky effect forover 3 months. The principles on which the line is based are 3:• hair protection• respect for health• real and lasting effect of the treatment. The protection of the hair is guaranteed by the...

NANOPLEX
RAYWELL

NanoPlex is a line of hair products formulated with new technological concepts capable of repairing and moisturizing all hair types. Natural active ingredients raised to maximum po...

NanoPlex is a line of hair products formulated with new technological concepts capable of repairing and moisturizing all hair types. Natural active ingredients raised to maximum potency. Keratin repairs the hair's structural damage by increasing volume. Cuticlex, a patented molecule that repairs, mo...

LUMIN HAIR - LAMINAZIONE
RAYWELL

From the Iemme' research laboratories comes the thermoactive laminant line for hair' based on the polishing of the stem with mirror effect and combined anti-frizz principle . The p...

From the Iemme' research laboratories comes the thermoactive laminant line for hair' based on the polishing of the stem with mirror effect and combined anti-frizz principle . The prickly pear vegetable oil contained in the 3 products' rich in fatty acids' omega 6' vitamin E and antioxidants' regener...

SUPER LIGHTENING OIL MOUSSE
RAYWELL

Super-lightening mousse oil Ideal for lightening natural hair up to 4 tones' gives a natural highlights effect. It can also be used on colored hair for up to three-tone lighteni...

Super-lightening mousse oil Ideal for lightening natural hair up to 4 tones' gives a natural highlights effect. It can also be used on colored hair for up to three-tone lightening. Enhanced with Raywell's all-new ultra-protective 3D-PLEX. Sun-effect oil mousse. Intended use: 1:2 mix. Packaging:...

CURL CONTROL BIO NATURE WAVE
RAYWELL

Conditioning treatment that defines curls while maintaining their natural undulation. How to use: Distribute the cream evenly on towel-dried hair and style as desired. Packaging:...

Conditioning treatment that defines curls while maintaining their natural undulation. How to use: Distribute the cream evenly on towel-dried hair and style as desired. Packaging: 200 ml tubes....

NO ORANGE MASK
RAYWELL

Anti-orange conditioning treatment: neutralizes unwanted coppery red and orange tones. It makes hair shiny and soft. How to use: after using the Anti-Orange shampoo 'remove ...

Anti-orange conditioning treatment: neutralizes unwanted coppery red and orange tones. It makes hair shiny and soft. How to use: after using the Anti-Orange shampoo 'remove excess water' apply the mask 'distribute evenly' leave on for 5 – 10 minutes and rinse. Packaging:- 250...

NO ORANGE SHAMPOO
RAYWELL

No-Orange shampoo with a high concentration of blue pigments, neutralizes unwanted copper, red and orange tones. How to use: Apply generously on damp hair, distributing evenly ove...

No-Orange shampoo with a high concentration of blue pigments, neutralizes unwanted copper, red and orange tones. How to use: Apply generously on damp hair, distributing evenly over all lengths, leave on for 2-5 minutes depending on the desired intensity and rinse with warm water. Packaging: 250 ml...

SMOOTHER BIO NATURE BOMA
RAYWELL

Anti-frizz smoothing treatment created to calm and smooth unruly hair, to be used before drying and on dry hair for a soft and disciplined result. How to use: apply on damp hair d...

Anti-frizz smoothing treatment created to calm and smooth unruly hair, to be used before drying and on dry hair for a soft and disciplined result. How to use: apply on damp hair distributing the product strand after strand, proceed with the drying and styling desired. Packaging: 200 ml tubes....

TRAVEL KIT SMOOTH ON THE GO
RAYWELL

Shampoo Boma It contains active ingredients such as oils and plant extracts of Bamboo' Argan' Rice and Aloe that restructure the hair fiber and rebuild the internal molecular ch...

Shampoo Boma It contains active ingredients such as oils and plant extracts of Bamboo' Argan' Rice and Aloe that restructure the hair fiber and rebuild the internal molecular chain of the hair. How to use: Use 10 ml of shampoo whenever you want to wash your hair' ideal for previously treated hai...

TRAVEL KIT HYDRATE ON THE GO
RAYWELL

Shampoo Hydra Shampoo moisturizing dry scalp dry and frizzy hair formulated with green cosmetics contains ylang ylang essential oil, camellia oil and conditioning agents. It moi...

Shampoo Hydra Shampoo moisturizing dry scalp dry and frizzy hair formulated with green cosmetics contains ylang ylang essential oil, camellia oil and conditioning agents. It moisturizes the scalp and hair, eliminates frizz and shines the hair. How to use: use about 10 ml of product per wash, ri...

COLOR PLEX ICY BLONDE
RAYWELL

The COLOR/PLEX ICY BLONDE collection consists of TWO ULTRA-HIGH-LIFT CREAM LIGHTENERS and THREE SPECIALBLONDE CREAM TONERS, ideal for neutralizing warm undertones and giving a cool...

The COLOR/PLEX ICY BLONDE collection consists of TWO ULTRA-HIGH-LIFT CREAM LIGHTENERS and THREE SPECIALBLONDE CREAM TONERS, ideal for neutralizing warm undertones and giving a cool reflection.This high-performance coloring system is formulated with CUTICLEX® 3D PLEX COMPOUND: structural cuticle rec...

BIOMIMETIC RECONSTRUCTION TECHNOLOGY
RAYWELL

Raywell's revolutionary Biomimetic Molecular Polypeptide hair reconstruction technology is an advanced system for the treatment of all hair types. This innovative system is based o...

Raywell's revolutionary Biomimetic Molecular Polypeptide hair reconstruction technology is an advanced system for the treatment of all hair types. This innovative system is based on the use of Biomimetic Peptides capable of replicating an exclusive complex of 11 fundamental amino acids, including al...